Coty apologises for Paul Walker Cool Water ad, shown during football match

04th December, 2013

Coty have apologised after an advertisement for Cool Water featuring Paul Walker was aired on UK television the day after the actor, and face of the brand, died.

Walker, who starred in films such as 'The Fast and the Furious', was killed in a car crash on Saturday afternoon in California. Walker had been the face of Cool Water since 2011 and Cool Water's Love the Ocean campaign which aims to protect 10,000 square metre's of ocean for every bottle sold. The advertisement featuring Walker was aired during the Chelsea vs Southampton football match on the day after his death.

Coty have released this statement:

Coty, Inc., the global beauty company that has worked closely with Paul Walker, is saddened to hear the news of his sudden death. As the face of Davidoff Cool Water, Paul contributed to the National Geographic 'Love the Ocean' campaign, whose mission is to protect the ocean. His talent, generosity and passion for giving back were admirable.

We send our deepest and most sincere condolences to Paul's family, friends and fans around the world. We are working quickly to suspend all of our ads featuring Paul out of respect to his family and friends. We apologize for any upset that may have been caused by those that were aired subsequent to his death.

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    • Tony T | 4th December 2013 14:15

      Wheel of Fortune got a lot of complaints as it used The Fat and Furious as one if it's puzzles on Tuesday..

      Very foul IMO

    • ericrico | 9th December 2013 15:48

      I respect that people are upset. Paul Walker was a rare, class-act in Hollywood - supporting great causes as well. However, he was also a movie star and the model for Cool Water. Simply put, if Davidoff put a black screen at the end of the commercial and said, "Rest In Peace, Paul Walker - Sep. 12, 1973 - Nov. 30, 2013" would've been a nice tribute. His face is now immortalized with tribute movies being played all over different networks. I watched Joyride last night (a great thriller directed by John Dahl) - and a lesser-known film he made.

      No excuse for Wheel of Fortune - plain stupidity and obviously filmed ahead of time.

      An ounce of respect toward someone's life (and death) changes the entire context. Period.

      He died tragically, too young. May he RIP.