Walker, who starred in films such as 'The Fast and the Furious', was killed in a car crash on Saturday afternoon in California. Walker had been the face of Cool Water since 2011 and Cool Water's Love the Ocean campaign which aims to protect 10,000 square metre's of ocean for every bottle sold. The advertisement featuring Walker was aired during the Chelsea vs Southampton football match on the day after his death.
Coty have released this statement:
Coty, Inc., the global beauty company that has worked closely with Paul Walker, is saddened to hear the news of his sudden death. As the face of Davidoff Cool Water, Paul contributed to the National Geographic 'Love the Ocean' campaign, whose mission is to protect the ocean. His talent, generosity and passion for giving back were admirable.
We send our deepest and most sincere condolences to Paul's family, friends and fans around the world. We are working quickly to suspend all of our ads featuring Paul out of respect to his family and friends. We apologize for any upset that may have been caused by those that were aired subsequent to his death.