Meadham Kirchhoff’s shows have been scented by Penhaligon’s for the past nine seasons, with fragrances including Hammam Bouquet, Bluebell, Castile, English Fern and Cornubia. Tralala, described by Penhaligon’s as ‘an opulent, hedonistic blend’, was created by Bertrand Duchaufour, who visited the designers’ East London studio for inspiration.
Meadham Kirchhoff was founded in London in 2007 by Edward Meadham and Benjamin Kirchhoff. The brand won the Emerging Talent: Ready-to-Wear award at the British Fashion Awards in 2010 and were nominated for the British Fashion Council/Vogue Designer Fashion Fund for 2012.
The ‘counter culture couture’ of Tralala opens with notes of saffron, whiskey, ambrette seed, galbanum and green violet, with a heart of carnation, orris, tuberose, ylang ylang, incense and leather, finishing with a base of resins, balsams, patchouli, vetiver, cedarwood, musk, vanilla and a powdery note of heliotrope.
Tralala will launch exclusively at Harvey Nichols on the 21st of April, at £150 for 100ml eau de parfum. A more widespread UK launch at Penhaligon’s boutiques and online at www.penhaligons.com is scheduled for 5th May.
Update: Head of Marketing for Penhaligon's, Matthew Huband, has posted in the comments clarifying the origin of the name:
We'd just like to clarify that the name Tralala is simply an innocent and musical expression which reflects the fragrance. The perfume is rich, whimsical and nostalgic in Penhaligon's best tradition, as you'd expect.