Founded in 1999 by the British documentary filmmaker and actor Jeremy Gilley. Unanimously approved by all members States the resolution also invites organisations and individuals to commemorate the International Day of Peace through education and public awareness, and to cooperate with the United Nations in the establishment of the global ceasefire
“Young people care deeply about the future,” said Matthew McCarthy, Senior Director, AXE & Men's Grooming for Unilever. “This generation is socially conscious and more digitally connected than ever. AXE is tapping into this to start a conversation, inspire people to unite globally, and raise awareness about the power of peace in a way only AXE can do – with a #KissForPeace. In a world filled with conflict, we know sometimes the most powerful weapon is love. And as the film dramatizes, for one sublime moment a kiss has the power to make the world a more united and peaceful place.”
You can see more about the campaign below.
Lynx / Axe Peace is available now as Body Wash, Body Spray, Antiperspirant Stick, Deodorant Stick, Face Wash, Face Cream, Shave Gel and Shampoo.