Coty sign deal to create Vespa fragrances
The first Vespa scooter was manufactured by Piaggio in 1946, and since then there have been 36 models.
According to the press release:
Vespa is one of Italy's most iconic brands. A symbol of Italian style, technology, creativity and elegance worldwide, Vespa is not just a scooter, but an icon. Having sold over 18 million scooters since its creation in 1946, Vespa's success is a truly unprecedented phenomenon.
The Vespa fragrance line is expected to debut in May 2014.
Leave a comment
You need to log in to leave a comment