Chanel launch parfum versions of Beige, 1932 and Jersey + new promo for Coco Mademoiselle

02nd April, 2014

Chanel have launched parfum strength versions of their Exclusif parfums: Beige, 1932 and Jersey. The company have also launched a new promo film for Coco Mademoiselle featuring Keira Knightley.

1932 was originally launched in 2012. According to Chanel, the parfum version "retains a familiarity with the previous interpretation while giving it an exceptional new dimension."

Beige from 2008 was inspired by Gabrielle Chanel's quote "I go back to beige because it is natural". The parfum version has the addition of jasmine absolute and May rose absolute.

Jersey is a lavender scent launched in 2011. Perfumer, Jacques Polge used a variety of lavender known as Carla to free the scent of lavender's association with "men's fragrances and household cleaning products"

All three are available as 15ml Parfum.

Chanel have a new promo for Coco Mademoiselle. The film features Keira Knightley and Danila Kozlovski. It was directed by Joe Wright. The music is "She's not there" (Rod Argent) performed by The Zombies. Knightley has been the face of Coco Mademoiselle since 2007.

Coco Mademoiselle was originally released in 2001 by Jacques Polge. Notes include orange, bergamot, grapefruit, lychee, rose, italian jasmine, Indonesian patchouli, Haitian vetiver, bourbon vanilla and white musk

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Comments

    • Redneck Perfumisto | 3rd April 2014 03:26

      Love the ad! :beer:

      I will have to try to sniff the parfums, too. 1932 EDP is very nice stuff. That is tempting enough already, but the "extra new dimension" is calling me out! :happy: