The new Lacoste L!VE fragrance is a whole new chapter for LACOSTE fragrances. The unique design, concept and holistic campaign appeal to a more urban consumer seeking authenticity and creativity. That’s why creativity is at the heart of the new Lacoste L!VE fragrance; from the way LACOSTE and P&G Prestige have collaboratively developed the flacon, the juice and the innovative global campaign.
Antoine Delgrange, Global Marketing Director P&G Prestige.
The fragrance, which is housed in a cube shaped bottle, contains notes of lime, green leaves, aquatic notes, Guaiac Wood and dark liquorice.
Lacoste L!VE is set to launch later this month and will be available as: Eau de Toilette 40ml and 100ml, Travel Spray 8ml, Deo Spray 150ml, Deo Stick 75ml, Shower Gel 150ml.