P&G create scent for Lacoste L!VE range

19th April, 2014

Procter & Gamble have created a new fragrance for Lacoste's Lacoste L!VE collection. According to the brand, "the fragrance will make help you to see beyond the obvious. New Fragrance. New perspective."

The new Lacoste L!VE fragrance is a whole new chapter for LACOSTE fragrances. The unique design, concept and holistic campaign appeal to a more urban consumer seeking authenticity and creativity. Thatís why creativity is at the heart of the new Lacoste L!VE fragrance; from the way LACOSTE and P&G Prestige have collaboratively developed the flacon, the juice and the innovative global campaign.

Antoine Delgrange, Global Marketing Director P&G Prestige.

The fragrance, which is housed in a cube shaped bottle, contains notes of lime, green leaves, aquatic notes, Guaiac Wood and dark liquorice.

Lacoste L!VE is set to launch later this month and will be available as: Eau de Toilette 40ml and 100ml, Travel Spray 8ml, Deo Spray 150ml, Deo Stick 75ml, Shower Gel 150ml.

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