Chapius says of Jade "Green floral fragrances have always been a favourite of mine because they are so elegant. I was delighted to create a modern, fresh bouquet that captures the bold and exuberant spirit of the 1960s era".
Jade also has other connections to the sixties – the name is a nod to a Yardley fragrance from that era named Sea Jade.
The new men's fragrance, Chrome, is a green fougère fragrance, with promotional materials also inspired by the sixties. The fragrance contains notes of Apple, Bergamot, galbanum and a water accord in the top; a heart of Lavender, coriander, rose; and a base of musk, amber and moss. The perfumer of the fragrance was CPL Aroma's Christian Provencano.
Yardley London Daisy and Yardley Diamond have been repacked. The fragrances were previously housed in the same packaging as Yardley's classic fragrances.
All the fragrances are available now.