Ferrari's Red Power launches in UK

24th April, 2014

Ferrari have launched their 2012 fragrance for men, Red Power, in the UK. The company say the fragrance is dedicated to the authentic Ferrari man: "Passionate. Forceful. What he is, he is totally. What he learns, he knows. A natural charmer, he breathes power, independence and strength."

Calabrian bergamot and Sicilian blood orange combine at the top of this fragrance with lavender and red pepper whilst floral notes of violet and geranium give way to warm Mediterranean and spicy notes of cardamom and rosemary. At the base, the scent reveals an energising composition of woody amber, white moss, tonka bean, red cedar and patchouli, leaving behind a powerful and charismatic fragrance to perfectly capture the Ferrari man.

The fragrance is housed in a clear glass bottle, designed by Thierry de Baschmakoff. It is embossed with the Ferrari Prancing Horse logo, and features a band of soft-touch rubber in red with the name of the fragrance.

In the UK the fragrance will initially be available exclusively at Boots

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