Azure and Absolute added to Bentley fragrance line-up

03rd June, 2014

Bentley have launched two men’s fragrances this year to add to the Bentley fragrance range, which was launched last year. The new fragrances are Azure, which launched in March, and Absolute, which is a limited edition currently exclusive to Harrods, and launched on June 1st.

Bentley Azure, which is also the name of one of Bentley’s cars, was created by Mane perfumer Mathilde Bijaoui, who has previously created Like This for Etat Libre d’Orange and L’Hommage for Lalique.

The fragrance contains notes of citrus, pineapple, violet leaf, pimento, lavender, sage, tea, cashmere woods, tonka bean and Orcanox.

The company say:

Bentley for Men Azure makes an immediate impact with a contemporary burst of freshness: the top note is an invigorating, stimulating cocktail of fresh citrus, delicious fruity pineapple and the wonderful herbaceous aroma of violet leaves. It immediately transports you into fresh fields of blue.

The fragrance character of Bentley For Men Azure is heightened by the blue curve of the bottle. The bright Mediterranean blue gives the feel of freedom and freshness. The bottle has the same form as Bentley For Men, with the elegant curves of the Bentley limousine transferred to the rounded silhouette of the bottle.

Bentley For Men Absolute was created by Robertet’s Michel Almairac (Joop! Homme and Chloe count amongst his previous works). He says: “I wanted to express the strong, authentic side of the Bentley brand in this fragrance, while also bringing out its timelessness. I therefore focused on woody notes, which have strength and unique character. This is also why I chose precious agarwood for this composition.”

Bentley For Men Absolute is described as a woody- spicy-oud and contains notes of ginger, pink peppercorns, frankincense, papyrus, sandalwood, Atlas cedar, ambergris, oud and moss.

Bentley For Men Absolute is available as a limited edition exclusively at Harrods UK from 1st June 2014.

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    • Rictor07 | 4th June 2014 14:33

      I really have no idea where to sniff these 'automobile brand' fragrances in the united states. They certainly dont make it into any of the major department stores here and, well, i have never been to a Bentley dealership, but i would feel really embarrassed to walk into one only to ask if they had the new cologne available to smell. Does their distribution tend to be much wider in the UK, and only make it to online discounters for the rest of the world?