Gendarme gets very naughty!

by Grant Osborne, 26th January, 2006

The latest fragrance range from Gendarme are for those of us who have been naughty... Gendarme's Seven Sinful Scents are "the fruition of a years worth of research into the best and baddest scents around."

The scents were created by Gendarme's Topper Schroeder, who worked with Rene Morgenthaler to produce the seven scents of: Envious, Excess, Rage, Lust, Sloth, Greed and Vanity. The notes for each fragrance seem to represent each sin - Excess for example contains notes of Vanilla, Rum and Dark Chocolate.

Topper told Basenotes:

"My idea was to work with very original fragrance concepts and gear them in jest to the "naughtiness" that is showing up in out culture. I actually don't think our mindset has changed, we just talk about it now...with that in mind: SLOTH reflects the best Martini ever, LUST is totally wrapped in leather and GREED has the faint attraction of newly minted money. EXCESS (gluttony) is a trip through a bakery (not Wholefoods), RAGE is hot with peppers, cinnamon and ginger, ENVIOUS is green, of course, and VANITY is probably a reflection of me.

Most of all, I wanted very wearable fragrances that even I could wear (my allergies are legendary), so they were created for women in such a way that all could wear. It is important to know that I don't sell my fragrances as hypo-allergenic. Some where, someone will show a sensitivity and I don't want to give people a false confidence. The non-allergic thing applies to me."

The range is available exclusively at Sephora.

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Comments

    • Princess_Jime | 26th January 2006 21:16

      Sometimes I wonder if in the art world happens the same thing that happens in hollywood...

      In the film industry, it's a well-known fact that when a certain type of movie is to come out, several others with the same theme come out as well. Do they copy each other? Is it pure coincidence? I guess only insiders truly know.

      To my point: this collection of scents, inspired by the seven sins, reminds me of a certain art installation I've read and heard about (haven't been able to see it in person no matter how much I desperately want to).

      [quote]/7S/ is an olfactory installation of the Seven Deadly Sins by artist Mother S (aka Sacré Nobi) in collaboration with seven of today's top perfumers. The first installation of /7S/ took place in Cleveland, Ohio in January 2003.[/quote]

      /7S/ stands for seven sins, Acedia (Sloth) by Thierry Wasser, Avaritia (Avarice) by Harry Fremont, Gula (Gluttony) by Ilias Ermenidis, Invidia (Envy) by Annie Buzantian, Ira (Anger) by Annick Menardo, Luxuria (Lust) by Alberto Morillas and Superbia (Pride) by Jacques Cavallier.

      The installation has its own website at:

      http://compressedart.s-perfume.com/7S/

      It would be so interesting to be able to compare the two, to go into what each believes to be the notes representative to each sin, what the different juices inspire... ahhhh... to dream is free...

    • castorpollux | 1st February 2006 14:22

      I was thinking where have i seen this idea before? thanks for reminding me PrincessJime!. My guess is that it's not the first time it has been done either in the frags world, but i'm not sure...

    • iMaverick | 11th March 2006 08:15

      I really like the modern takes on these scents, just not too pronounced enough as to think it was a "sin" wearing them, but they're really well done, expressive, yet wearable...wearable meaning they created safe compositions but not at all off putting. I love Greed and Excess. Geez, is this indicative of the type of person I really am? :-? :-/

    • lefay | 20th April 2006 18:23

      [quote=iMaverick]I really like the modern takes on these scents, just not too pronounced enough as to think it was a "sin" wearing them, but they're really well done, expressive, yet wearable...wearable meaning they created safe compositions but not at all off putting.  I love Greed and Excess.  Geez, is this indicative of the type of person I really am?   :-? :-/[/quote]

      Thanks for the feedback on these. I always worry that themed products like this are too gimmicky to be taken seriously. Nice to know that they're not either cheap smelling or totally inaccessible. Has anyone else out there tried these?

      Lefay