New company Pure and Petal, a Montreal-based establishment, has launched a new line of hair fragrances. Pure and Petal founder Elizabeth Pyshnov struck upon the idea of creating a silicone and alcohol free fragrance for hair when she found that her hair didn't smell 'shower fresh' until her next shampoo, even when that was the next day. The problems that Pyshnov found with eau de parfum and eau de toilette were the drying effects of the alcohol and the fact that both were "too heavy and overwhelming" when used on hair. Hence the silicone and fragrance free formula, designed not to weigh hair down or dry it out. The fragrances also contain silk protein and provitamin B5 to keep hair looking healthy.
The four scents available are Sublime Citrus, Heavenly Clean, Linden Blossom and Summer Passion. They have been available online since November 2006 and Pure and Petal are preparing for their Canadian retail launch this spring in Toronto. The rest of Canada and the USA will follow. A 120ml bottle of fragrance costs CA$48.99 and is available through www.purepetal.com.