Space NK launch in US

by Grant Osborne, 15th June, 2007

UK beauty store, Space NK apothecary, is coming to the USA with its eclectic mix of the most coveted and must-have beauty items.  

The American Space NK flagship opens in a historical landmark district on Greene Street in Soho in June 2007. “We held back opening in the U.S. until we were in the position to launch in a meaningful way, rather than just dip a toe in,” says founder Nicky Kinnaird, who’s introducing the American website and the store simultaneously, and has plans to open five more stores in the tri-state area within the year. “We had to build a team that was completely indoctrinated into the Space NK world - uncompromising service standards, the essence of who we are, and our core beliefs.”

From the airy, linear, light-filled space designed by London-based Universal Design, the innovative architectural practice responsible for the Stella McCartney stores worldwide, to the rigorously edited product selection, the entire Space NK experience has been uprooted and transplanted stateside.

Space NK has ballooned from a one-shop apothecary in Covent Garden, UK, to a 50-door operation, selling a well-edited selection of highly coveted, high performance products. Celebrities love Space NK too – Cate Blanchett, Keira Knightly, Kylie Minogue, Nigella Lawson, Rupert Everett – and American clients like Renee Zellweger rely on Kinnaird and her staff for their unbiased opinions on skincare, makeup, hair care, fragrance and body care.  

The first US Space NK store will feature more than 50 select specialty brands, as well as Space NK’s signature Body, Spa, Fine Fragrance (women’s and men’s), Home, Accessories, and Gift collections. With the opening of the New York City flagship, Space NK will also introduce several skincare brands exclusive to the retailer, never before seen in the United States. These include Eve Lom, developed by the celebrated London-based aesthetician, Zelens, developed by Italian skin cancer specialist Dr. Marko Lens, pharmacist-developed Lola Kelly, German research-based Pro-Ferm, French ar457 specializing in the unique regenerative properties of Argan Oil from Morocco, organic skincare by Huiles & Baumes in the French Alps and SheerinO’kho, ethical skincare developed by a French biochemist based on the principles of environmental cosmetology.

In addition to the 2,000 square foot selling floor, the Soho location will have two treatment rooms where clients can enjoy Eve Lom facials. “We defy anyone to stay awake for the entire hour and a half during the Eve Lom facial,” says Kinnaird.

The Space NK signature fine fragrance collection, developed by Nicky Kinnaird and Christopher Sheldrake – the Parisian-based perfumer whose olfactory credits include fragrances for Chanel, Shiseido and Serge Lutens – includes Space.NK.Woman, a more complex floral Oriental scent, and Space.NK Melodrama, a floral chypre, Space.NK.Man, a woody Oriental, and Space.NK.Men Blue, a clean, fresh, aromatic citrus scent to round out the portfolio.

“Space NK is a place where people are passionate about product but also love working with people,” adds Kinnaird. “You can have great products but if they’re not recommended to the right people for the right reason, it won’t work on any level. What we’re offering is worthy innovation. You can’t just offer new for newness sake.”

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