Ellen Tracy have signed a new fragrance deal with Florida-based Palm Beach Beauté. The license has previously been held by Claiborne Cosmetics, Cosmopolitan Cosmetics (Wella) and Revlon.
Harold Ickovics, President and CEO of Palm Beach Beaute, LLC said, "Ellen Tracy defines the modern American woman and we are excited to work with Mark Mendelson and the dynamic Ellen Tracy creative team in capturing the brand's rich heritage and signature style in a luxurious new fragrance collection. There are fashionable woman today who demand and insist on a certain level of style and sophistication in their clothing and perfume. We plan to gain and reward their attention with Ellen Tracy fragrance."
The signature Ellen Tracy fragrance will be re-launched this Spring, with something new to follow in 2011.