Penhaligon's new name for old favourite

by Danielle Cooper, 09th January, 2009

We all know that a rose by any other name will smell as sweet but it seems that the same can now be said for fragrance itself. Penhaligon's enduring classic, Douro, previously known as Lords, will now be known as Douro Eau de Portugal. As well as the change in name, the company have also changed the bottle's livery to match its original design.

The aromatic citrus scent was created by William Penhaligon in 1911 for the Croft Port Dynasty. Inspiration came in the botanical guise of the labdanum plant growing on the Quinta da Roeda estate, in the Douro Valley, Portugal.

As well as the citrus overtones, which come from lemon, lime and mandarin, the top notes of the cologne feature geranium, basil, bergamot and lavender. The middle notes are neroli and lily of the valley and the base notes consist of labdanum, oakmoss, musk and sandalwood.

Douro Eau de Portugal can be purchased from Penhaligon's stores and the website. A cologne spray is available in 50ml for £50 or 100ml for £70.

100 UK Basenotes readers have the chance to win a 50ml bottle of Douro Eau de Portugal. Click here to find out more.

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      • Scentronic | 9th January 2009 19:27

        NO NO NO! Why would they do that?! Douro has the best packaging scheme out of them all!

        Oh how very sad. I LOVED the red, blue, and yellow stripes! I've even created Douro-inspired artwork.

        GOD NO! What can I do to change their minds?! I'm usually behind Penhaligons 100%, but this is a horrible decision! Geez how depressing. I wish they would have asked me first.