X-Factor Leona's ethical foray into fragrance

by Danielle Cooper, 04th February, 2009

Sometime British X Factor winner and now chart-topping recording artist Leona Lewis is to launch her own fragrance.  The vegetarian animal rights campaigner has apparently striven to ensure that the self-named scent will be 'ethically' produced by German company LR

The 'Bleeding Love' singer, star of the 2006 X-Factor is keen to cement her current fame with other business enterprises such as this, following the current trend for singers, actors and other celebrities to use their name on a host of products.  The star's insistence on consideration of ethical implications is however, far less common.

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