Parlux and Paris Hilton have signed a new five year deal. Neil Katz, Chairman and Chief Executive Officer of Parlux said, “Parlux has recently renewed its fragrance license with Ms. Hilton for an additional 5-year period and we look forward to the continued success of this brand.”
Parlux are also looking at adding two more celebrities to its fragrance stable, which as well as Paris Hilton also include Jessica Simpson, Queen Latifah and Andy Roddick.
Mr. Katz said, “As mentioned at our last shareholder conference call, we’re close to finalizing fragrance licenses with two major celebrities. Last week, our Board of Directors unanimously approved the proposed agreements with these celebrities. Although nothing is 100% certain, we are finishing final details at this time and hope to announce these new licenses very soon.”
In other Paris Hilton news, The Fragrance Foundation have chosen Paris Hilton as their celebrity of the year. Ms. Hilton has agreed to accept this award on May 27th, 2009 in New York City, at the Foundation’s Annual FiFi Awards.