Lee Cooper stride forward with Groupe Jacques Bogart to launch fragrance

by Danielle Cooper, 06th March, 2009

British denim brand Lee Cooper are set to launch their first fragrance in 2010, reports WWD. 

The fragrance license is held with international perfume and cosmetics company Groupe Jacques Bogart.  The house's other brands include Façonnable, Chevignon, Ted Lapidus and Jacques Bogart and face and body care brand Jeanne Piaubert. 

Lee Cooper began life in 1908 as a producer of workwear and overalls, and the brand was popularised in Britain following the Second World War.  The clothing rations that were put into place saw suits and dresses worth 25 and 15 coupons but jeans only one coupon, as workwear had a low coupon value!  Lee Cooper continued to stay ahead of the game in the fifties when denim became popular throughout the Western World thanks to icons of the rock 'n' roll age such as James Dean.  Lee Cooper introduced the first front zipped slacks for women in this decade.

Other denim brands with fragrances include Diesel, Wranglers and Pepe Jeans London.

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