Philosophy give unconditional love - new fragrance and website

by Danielle Cooper, 17th March, 2009

Philosophy, announced yesterday the launch of http://www.philosophygiveslove.com, which they describe as "the first interactive, fully-customized web site devoted entirely to spreading love online and off."

The site has been launched in conjunction with Philosophy's newest fragrance, Unconditional Love, and visitors can use the site to connect with loved ones through features including iconic love songs, customizable love letters, sharing their personal love stories, blogging and more.

People that share their personal love stories on the site will automatically be eligible to receive a free sample of the new fragrance. They can also become a fan of the brand on facebook.com.

CEO of Philosophy, Michael McNamara said "We are told time and time again that our customers connect with Philosophy through our words and how our products make them feel. Our hope with this new web site is they will have a new forum to be inspired, to share and receive love, and ultimately connect with one another."

Philosophy's new scent "is a fragrance formulated to help inspire us to be loved and to give love," says Philosophy founder Cristina Carlino. "With philosophygiveslove.com, our goal is to move beyond the fragrance to provide our Philosophy girls with new, meaningful ways to share love."

Unconditional Love is available as fragrance for $40 (2 oz); Shampoo, bath and shower gel for $22 (16 oz); and Firming body emulsion for $34 (16 oz).

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