Aramis to relaunch eight classic scents in new Gentleman's Collection
This Autumn sees the launch of Aramis' Gentleman's Collection: A set of eight classic Aramis fragrances all housed in the same bottle design.
The scents included in the Aramis Gentleman's Collection are:
Devin (1978) also by Bernard Chant is a fresh green fragrance and was the recipient of a FiFi award that year.
JHL (1982) Created by Estee Lauder for her husband, whose initials were JHL. (Joseph Harold Lauder).
Tuscany (1984) An Italian themed fragrance with notes of patchouli, bergamot and geranium.
New West (1988) An oceanic calone based fragrance.
Havana (1994) a distinctive scent with notes of juniper, grapefruit, cumin, pepper, tobacco, patchouli and vanilla
Aramis Life (2003) was launched with the face of tennis star Andre Agassi with notes of bergamot, cucumber, cedarwood and leather.
Leonard Lauder, chairman emeritus of the Estée Lauder Companies, said "The Gentleman’s Collection by Aramis embraces coveted classics, I love the concept of discovering something old that is new again. The Gentleman’s Collection is like a wardrobe of fragrances, each one for a different day, a different mood. The collection has new appeal to our loyal customers and is an opportunity for new customers to discover."
Each fragrance is available as 100ml fragrance and is expected to retail at $48. The range launched in Bergdorf Goodman in September before widening distribution in October.
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