Helena Rubenstein launch first fragrance in over twenty years

by Sandra Rose, 15th September, 2009

Wanted, created by perfumers Dominique Ropion and Carlos Benaim, is the first fragrance from Helena Rubenstein in over 20 years. It is being described as a woody floral ‘full of sensual, carnal tension.’

The fragrance will be launched in Europe in late 2009, followed by the US in 2010, with an advertising campaign that features the face of the fragrance: actress Demi Moore.

The flacon has been created by designer Hervé Van Der Straeten, who works within the fields of jewellery, furniture and cosmetics.

Wanted will be available in 30ml, 50ml and 100ml eau de parfum sprays.

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