As we originally reported from Milan at the annual Esxence fragrance fair back in March, Creed's new fragrance line is Acqua Originale. The range is inspired by Olivier Creed's travels and each fragrance represents Olivier Creed's search for "the world's finest ingredients.
The company say:
Using the world as its laboratory and frequent travel as a source of ultimate inspiration, The House of Creed debuts a collection of five refined fragrances that capture the finest raw materials from around the globe. Each new fragrance harnesses the brand’s signature infusing technique, capturing the highest concentration of natural essential oils and the spirit of adventure that has become the hallmark of the family’s sixth generation master perfumer Olivier Creed’s creations.
“The Acqua Originale Collection is very personal to me,” explains Olivier Creed, The House of Creed. “I’m very curious by nature and as I travel around the world, each trip inspires me to create. When I leave a place I love, I long to capture its essence in a bottle. That’s how this new collection was born – many years and trips in the making.”
The fragrances are housed in a new style of bottle for the company, which was designed by Oliver Creed in partnership with Pochet de Courval:
Each juice is presented in a charming bottle that evokes the wingspan of a transient bird – a symbol of discovery. The bottle was designed in partnership with Pochet de Courval, the 400-year-old luxury French glass bottle maker and long-time House of Creed collaborator, and created using their signature hand-blown glass process. The fragrances are then hand-poured into bottles at the Creed factory near Fontainebleau, and ready for an essential finishing touch – the hand-stamped cap featuring the signature fleur-de-lis crest.
Alongside Millesime's and Royal Exclusives, the Acqua Originale range brings Creed's total ranges to three.
Here are details of the range:
Born from Olivier’s appreciation of Japanese art and culture of the Far East, this refined citrus juice opens with green, golden notes evoking the landscape of Malaysia, one of his favourite Eastern countries. The fragrance bows with sparkling bergamot, mandarin and essential oil of lemon petitgrain, then uncovers a fragrant floral bouquet of violet, heliotrope, rose and sweet cassie blended with the region’s ritual –green tea. The finish is a warm melange of amber, sandalwood and musk.
An ode to the intense green accords of the American forests, this juice captures the woodsy floral scents found in the untouched beauty of the Blue Ridge Mountains in Virginia adored by Olivier. Beginning with fragrant laurel, spicy cardamom and bitter galbanum, the scent reveals transparent floral notes of geranium, water lily and jasmine leaving a base of Virginian cedar, vetiver and sandalwood.
A tribute to Creed’s early client and endearing patron, Her Majesty Queen Victoria, whose heart lay always in the Highlands of Scotland. Olivier created this oriental fougére as a historical nod to the Creed archives and the Queen’s beloved picturesque retreat north. Mysterious anise- flavoured absinthe, rosemary, bergamot and lemon give way to a bouquet of annual lavender – flowering in the same year in which it is sown, sumptuous tuberose, iris and full rose. Dark, dry patchouli, smoky leather and vetiver complete the unique dry down.
The Island of Java, Olivier’s favourite destination east of Bali and just south of the equator, served as inspiration for this aromatic adventure. Vetiver, that adorns the mountainous rolling hills of its native landscape, is paired with the sensual, soothing essence of geranium to create a vibrant juice. Handpicked crisp granny smith apple, bergamot and lemon make a luminous debut, while warm cinnamon and rose lead to hearty patchouli, cedar and relaxing amber.
A shimmering white floral that combines the romance of Tuscany and the exotic allure of India – bringing together two of Olivier’s favourite places in one luxurious juice. Delicate iris – one of the most expensive raw materials gathered from the root, fresh galbanum, tender green violet leaf and orange open the scent. Indian tuberose – the finest in the world collected by moonlight, follows with ylang ylang and lily of the valley to create an unforgettable bouquet of scent. Sicilian orange blossom, musk and Mexican vanilla orchid create the sensual dry down.￼￼￼￼￼
In the UK, the Acqua Originale Collection launched on 12th June exclusively to Selfridges and will launch nationally on 1st of July. The scents are also available on Creed's UK website
The fragrances are already available in the Creed boutique and Nose in Paris.
A US launch is expected for the end of the month, but according to this thread, the NYC boutique have them to try.