Beauté Prestige International and Zadig & Voltaire have announced the signing of a Licensing Agreement for the creation, production and world distribution of perfumes under the Zadig & Voltaire brand name for the next 15 years. Previously the license for Zadig & Voltaire was held by Groupe Clarins.
Zadig & Voltaire, the pioneering brand of the "new wave of French fashion", with its rock ‘n’ roll, chic and timeless personality, is a dream machine. Zadig & Voltaire has set and imposed a new luxury. Zadig & Voltaire has ensured the acceptance of consumers all over the world, bringing together a true cult around the brand.
Since its foundation, BPI has created bespoke, outstanding fragrances for major designers and their namesake brands, in perfect keeping with their specific universes. More than fragrances, BPI has created brands of perfume whose success has settled and lasted over time and across all fashions.
Zadig & Voltaire and BPI have now decided to bring their talents together to develop the Zadig & Voltaire Perfumes, with a shared level of demand and vision.
Thierry Gillier, the Founder and President of Zadig & Voltaire said: “I’m very happy that BPI is representing and developing the Zadig & Voltaire fragrances. This is a true alliance combining strength, talent and energy, while preserving our own universe”.
Rémy Gomez, President of Beauté Prestige International said: “BPI’s know-how can also express itself with brands with a strong personality which are hallmarks of their time and set a fundamental trend. Zadig & Voltaire is such a brand, with a strong evocative power and a tremendous potential of expression in perfumes”.
BPI is part of Shiseido and holds the licenses for Issey Miyake, Narciso Rodriguez and Elie Saab. Its license with Jean Paul Gaultier is likely to move to Puig in 2016 after the Spanish company acquired a 45% stake in Gaultier in 2011.