Summer launch for Gucci Oud fragrance

11th July, 2014

Gucci's latest fragrance is Gucci Oud and is due to launch this summer. The unisex fragrance is described by Gucci’s Creative Director, Frida Giannini as "one that

is glamorous, opulent and mysterious, like a voyage of discovery into the unknown."

The company say:

Gucci Oud is a unisex fragrance for those connoisseurs who have the confidence and desire to seek new experiences and search out a scent that is powerfully seductive and, as befits the spirit of Gucci, interprets ancient ingredients from the East in a modern, iconic way.

As well as the titular oud, notes for the fragrance include top notes of Pear and Raspberry, Saffron; a heart of Bulgarian Rose and Orange Flower. The base of the fragrance includes ambery musky notes and Patchouli

The flacon and packaging sits Gucci Oud as part of the Gucci by Gucci family of fragrances.

The fragrance has no gender assigned to it. Frida Giannini says: "There are some things that are not defined by gender, but by mood. Gucci Oud is one of these. l wanted to create a fragrance that would evoke the sense you get when in seduced by a curious experience, and dream of it afterwards."

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    • Jack Hunter | 11th July 2014 17:08

      Not Gucci as well, please say it ain't so. I think I'm going to hold out for Old Spice

    • Michael Picasso | 11th July 2014 18:49

      The bottle looks pretty feminine to me. Unisex? Should have changed the packaging.

    • Redneck Perfumisto | 13th July 2014 00:48

      LOL! Old Spice Oud - NOOOOO! Definitely nearing the caboose of the oud train!

      But I like it! I agree that they're using the feminine bottle form, but it's also very reminiscent of the women's Gucci by Gucci, which is/was a very respectable fragrance. That one is kind of a strong chypre - just a bit oud-y - and really enjoyable. If this takes off from that point - or has even the slightest homage to M7 - this could be a good one.

      Definitely going to try this out!

    • xoxoMyke | 14th July 2014 16:13

      I'm looking forward to testing this!

    • muznabutt | 2nd August 2014 19:35

      tested this is Dubai and its beautiful, not oudy enough for me, but still a lovely composition. Will be getting this!