Gucci's latest fragrance is Gucci Oud and is due to launch this summer. The unisex fragrance is described by Gucci’s Creative Director, Frida Giannini as "one that
is glamorous, opulent and mysterious, like a voyage of discovery into the unknown."
The company say:
Gucci Oud is a unisex fragrance for those connoisseurs who have the conﬁdence and desire to seek new experiences and search out a scent that is powerfully seductive and, as beﬁts the spirit of Gucci, interprets ancient ingredients from the East in a modern, iconic way.
As well as the titular oud, notes for the fragrance include top notes of Pear and Raspberry, Saffron; a heart of Bulgarian Rose and Orange Flower. The base of the fragrance includes ambery musky notes and Patchouli
The ﬂacon and packaging sits Gucci Oud as part of the Gucci by Gucci family of fragrances.
The fragrance has no gender assigned to it. Frida Giannini says: "There are some things that are not deﬁned by gender, but by mood. Gucci Oud is one of these. l wanted to create a fragrance that would evoke the sense you get when in seduced by a curious experience, and dream of it afterwards."