According to various reports, Procter & Gamble are looking to end the agreement to create Valentino
fragrances after disappointing sales. Spain's Puig; who are also behind the brands Paco Rabanne, Nina Ricci and Carolina Herrera; is set to take over from February 2011.
Procter & Gamble picked up the Valentino license from Unilever in 2003, when Unilever was looking to exit the fine fragrance business.
Further analysis can be found on this news at Perfume Shrine.