Puig to snap up Valentino next year.

by Grant Osborne, 19th January, 2010

According to various reports, Procter & Gamble are looking to end the agreement to create Valentino fragrances after disappointing sales. Spain's Puig; who are also behind the brands Paco Rabanne, Nina Ricci and Carolina Herrera; is set to take over from February 2011.

Procter & Gamble picked up the Valentino license from Unilever in 2003, when Unilever was looking to exit the fine fragrance business.

Further analysis can be found on this news at Perfume Shrine.

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    • scentimus | 20th January 2010 01:17

      It seems that Procter & Gamble does a really good job of dragging fragrance lines down and then ditching them.

    • Kevin Guyer | 20th January 2010 05:38

      Valentino hasn't had much luck with his fragrances, they all seem to fall into obscurity.

    • ladymorrigan | 20th January 2010 20:42

      hmm i owned very valentino and it was always a pleansant perfume, and rock n rose couture is IMO even a better one! they just needed to lower their prices :(

    • Flora | 21st January 2010 22:30

      This is pretty big news! I liked some of the older Valentino scents like the original eponymous scent and Vendetta, but they seem to have lost their way in recent years.

    • fragrancemania | 28th January 2010 02:44

      Oh Great Valentino is going to Puig aka COTY GROSSS They will really ruin the Valentino Brand!!