Last February as part of New York Fashion week, Marc Jacobs opened a pop-up shop with a difference. Instead of paying for items with cash, you pay with social media using the hashtag #MJDaisyChain. Now the company has opened a London version of the store, which opens today
If you show the store your tweet with the #MJDaisyChain hashtag, it can be exchanged for samples of Daisy fragrances, coffee or macarons. Tweets with images and Vines can be exchanged for key-rings or a visit to the nail bar. One lucky winner each day will win a Marc by Marc Jacobs handbag.
Daisy Marc Jacobs Tweet Shop is at 4 East Piazza*, Covent Garden WC2E 8HD. (Fri Aug 15 and Sat Aug 16, 10am-8pm; Sun Aug 17, 10am-6pm.)
*Near the Transport Museum.