Le Labo acquired by Lauder

15th October, 2014

The Estée Lauder Companies are to acquire Le Labo, it was announced today. The brand was founded in 2006 by fragrance industry veterans Fabrice Penot and Eddie Roschi.

As well as a range of fragrances, Le Labo have freestanding stores in New York, London, Paris, Los Angeles, San Francisco, Tokyo and Hong Kong, as well as select prestige department stores in global flagship cities.

The brand has built a loyal following based on its high-quality products and unique retail experiences which emphasize exceptional service, personalized products, and exclusivity. Its current product offerings include fragrances, body care products and candles, as well as limited-edition “City Exclusive” scents, available only in certain boutiques by region.

“Le Labo is the perfect complement to our portfolio of prestige beauty brands,” said Fabrizio Freda, President and Chief Executive Officer of The Estée Lauder Companies Inc. “Fabrice and Eddie have built a beautiful, incredibly unique brand with a focus on craftsmanship, personalization, and High-Touch services. We look forward to collaborating closely with them to continue building on their extraordinary success with discerning global consumers.”

“The Estée Lauder Companies is the ideal home for us and for our brand,” said Le Labo co-founders Fabrice Penot and Eddie Roschi. “We founded Le Labo with the guiding principle that the soul of a fragrance comes from the intention with which it is created, and the attention with which it is prepared. The Estée Lauder Companies not only understands and respects the core elements of our business, but also has the resources to help us continue to grow into a more fully expressed sensory lifestyle brand. The Company has a strong track record of growing and nurturing prestige entrepreneurial brands, and we love that they are so supportive of and committed to our vision.”

“Entrepreneurship is at the heart of our Company’s heritage,” said William P. Lauder, Executive Chairman, The Estée Lauder Companies Inc. “One of the leading strengths of our Company is our ability to identify brands with unique positioning and nurture them to accelerate their momentum and realize their full growth potential. We are so pleased that the addition of Le Labo – with its strong growth trajectory as a global fragrance and sensory lifestyle brand – will continue this legacy.”

Le Labo will be overseen by John Demsey, The Estée Lauder Companies’ Group President, responsible for Estée Lauder, M·A·C, Tom Ford, Prescriptives, Bobbi Brown, Jo Malone, La Mer, Bumble and bumble, Smashbox and Aramis & Designer Fragrances.

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    • Carolyn M | 16th October 2014 12:04

      EL seem to own quite a lot! Visited Le Labo's Marylebone shop a few years ago & although I didn't buy anything, I was taken with their approach - I wonder how long it will last now?

    • pluran | 16th October 2014 18:58

      Lauder is an excellent company that influences a lot of good niche firms. Le Labo will be the same basic thing but with more money.

    • RHM | 17th October 2014 03:27

      Too bad!

    • rollzst | 17th October 2014 09:39

      They will probably stop the refill discount though and discontinue fragrances left right and centre!

    • mixerscent | 18th October 2014 00:36

      Interesting news, I'm sure the founders are thrilled. Hopefully they've kept some equity as Lauder will now scale the business.

    • Kaern | 20th October 2014 11:24

      Prepare for either a price hike or watering down -- EL has a bit of a 'tightwad' rep

    • Riallus | 20th October 2014 22:19

      Glad I got my Vanille 44 before this came out.

    • Trebor | 21st October 2014 08:34

      The founders of Le Labo were always full of sh*t. It's just a pity some of you bought into their crap.

      I find it very interesting that evidence of their anti-globalisation ethos, which they proudly proclaimed when they first gained some media coverage, has conveniently disappeared from the web. Almost completely whitewashed. Hmmm....

      From 2007:

      "Le Labo, a year-and-a-half-old fragrance shop in NoLIta, wants to help us escape our outdated olfactory routines while becoming a globally aware alternative to the oppressive essential oils worn by naturopaths and the overwhelming body mists of chic department stores."

      "Le Labo is one of a wave of idealistic merchants, “antipreneuers” who want to create products that aren’t obnoxious, cut out unnecessary advertising and exist within their means. Antiglobalization talk is all over its Web site and packaging."


      Sell-outs indeed but, to be perfectly honest, I can't remember Le Labo possessing any genuine credibility, both in the olfactory and conceptual sense.


    • Marais | 21st October 2014 08:49

      ^^ funny how these moral pretensions always melt away in the face of the mighty $.

    • Kaern | 21st October 2014 10:05

      It was always pretentious phoney baloney -- so they had to mark up accordingly

      The 'best before' dates signalled the end for me

    • Meow7 | 1st December 2014 22:20

      Well, it depends on your point of view. I don't think anyone has been 'had'.

      If someone likes the scent, then they will pay the money. If they like the concept, they will pay the money.

      It's no different than shelling out big bucks for any other fragrance that a person wants. Many of them are not quite worth the high mark up they ask for. But we still buy.

      Selling perfume has always been about money, so don't kid yourself. Selling their company is a natural outcome. There is a lot of hype associated with the perfume business. It is up to the consumer to believe it or not.

      It's sad though. Lauder does have a reputation for downward, cost saving formula changes once they 'acquire' another perfume company into their mega empire.