Dree Hemingway announced as face for upcoming Chloe campaign

11th May, 2015

Dree Hemingway
Model Dree Hemingway has been announced as the face for an upcoming September campaign for the signature Chloe fragrance.

"I am very honored to be the new face of Chloe. It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloe into the world of fragrance," says Hemingway. 

Dree Hemingway made a catwalk appearance at the last Chloe runway in March 2015 in Paris. "She completely embodies the Chloe girl's spirit and attitude. Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming", says Clare Waight Keller, Chloe's creative director.

Chloé (new)
Chloé was launched in 2008, as the first fragrance from the brand since the license was acquired by Coty in 2006. The fragrance was created by perfumers Amandine Marie and Michel Almairac and featured notes of peony, lychee, freesia, rose, magnolia, muguet, amber and cedarwood.

Previous faces for the fragrance have included Clemence Poesy, Chloe Sevigny, Anja Rubik and Suvi Koponen. 

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