Old Spice going viral with new promo video

by Grant Osborne, 09th February, 2010

Old Spice have launched a new promotional video, which aims to teach men to use a male shower gel, rather than using one with a feminine scent.

The video, entitled "the man your man could smell like" can be seen below.


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    • Nymphaea | 9th February 2010 18:18

      This is a very clever, tongue-in-cheek approach using bombastic humor to advertise a product that always works well, and the brand is clearly memorable. That is almost a unique approach in fragrance advertising these days! Go back to basics. I love it!

    • Niles | 9th February 2010 18:49

      I liked the Bruce Campbell commercials the best.

    • Nostalgie | 9th February 2010 20:36

      I think the phrase 'I'm on a horse" is going to go viral.

      And oh my--check out the reveal of the Old Spice bottle at the end!

    • Primrose | 9th February 2010 21:14

      This is very funny! But then again, what is it to "smell like a man" on Basenotes?

    • PawelL | 9th February 2010 23:45

      Brilliant advert! Shame I don't like the scent, though :wink:

    • archmemory | 10th February 2010 17:57

      Funny! But it's such cliches of what makes a "men's fragrance" that are behind the slew of dull generic men's fragrances out there.. A pity!