Old Spice have launched a new promotional video, which aims to teach men to use a male shower gel, rather than using one with a feminine scent.
The video, entitled "the man your man could smell like" can be seen below.
This is a very clever, tongue-in-cheek approach using bombastic humor to advertise a product that always works well, and the brand is clearly memorable. That is almost a unique approach in fragrance advertising these days! Go back to basics. I love it!
I liked the Bruce Campbell commercials the best.
I think the phrase 'I'm on a horse" is going to go viral.
And oh my--check out the reveal of the Old Spice bottle at the end!
This is very funny! But then again, what is it to "smell like a man" on Basenotes?
Brilliant advert! Shame I don't like the scent, though :wink:
Funny! But it's such cliches of what makes a "men's fragrance" that are behind the slew of dull generic men's fragrances out there.. A pity!
Basenotes is an online guide to perfume and fragrance, featuring news, features, a database of fragrances, , fragrance forums, user reviews and more.