The return of Smell-O-Vision, and how you can help

15th September, 2015

Even people who aren’t into olfactory pleasures will have heard of the term ‘Smell-O-Vision’. The original device was a system that released scent alongside various points in a movie, triggered by the soundtrack.

“Using smells in a film was an ambition I had had for years…. It didn’t come off because the smells were a fake.” He remained convinced that “Sooner or later someone will get around to doing it properly.”
Smell-O-Vision made its debut in 1960 with the film Scent of Mystery. However, it had many technical problems and wasn’t used again.

According to the film’s director, Jack Cardiff: “Using smells in a film was an ambition I had had for years…. It didn’t come off because the smells were a fake.” He remained convinced that “Sooner or later someone will get around to doing it properly.”

And so they did…

The Institute of Art and Olfaction have teamed up with Australian producer Tamara Burnstock, film restorer David Strohmaier, and producer/distributor Brian Jamieson to re-present the film in glorious Cinerama.

The IAO say:

We have revisited and re-imagined the original scents used for the film screenings, and will propagate approximately fifteen scents over the course of the almost two hour movie. Since the last thing we want is for the audience to sit back and passively smell what we give them, we are hoping to maximize participation through a series of irreverent and unexpected scent delivery systems: From hand-held to atmospheric to performative.

Bogue perfumer, Antonio Gardoni, was enlisted to recreate the fragrance for the movie.


Star of the movie, Diana Dors

The premiere

The movie makes its debut in Bradford, UK on 16th October, with a second screening in Copenhagen, Denmark on 22nd October.

The film will be introduced by director of the restoration, David Strohmaier (Widescreen Academy) and Director of The Institute for Art and Olfaction, Saskia Wilson-Brown.

Crowdfunding

The team behind the project want to be able to tour this event around the world, and help cover the costs of the pilot, so they have launched an Indiegogo campaign.

They say:

100 % of funds will go towards covering costs involved in mounting these pilot events. Everyone is volunteering their time and expertise. We need cash to cover fragrances, equipment, costumes, props, international freight and transport costs. Any extra funds raised will go towards travel expenses and future screenings.

You can help support this exciting project here.

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