Jo Malone London taps Karen Elson as new face for the brand

19th October, 2016

Karen Elson

Jo Malone has announced today that British model and musician, Karen Elson will become one of the faces of the brand. She joins Poppy Delevingne, who was the company's inaugural 'Jo Malone London Girl'

“I’ve known Karen for ages, and I simply adore her” says Poppy Delevingne. “She’s a sensation and fantastically creative, I can’t think of anyone I’d rather pal around with!”

“I’ve been a fan of Jo Malone London for well over a decade, and truly love all the fragrances. Wild Bluebell is a longtime favourite of mine, as it takes me back to my English childhood, and Red Roses is one of those classic scents that, wherever I am in the world, makes me feel instantly at home. I honestly jumped at the chance to work with Jo Malone London, as I am already so in love with the brand, and an admitted scent hoarder!” says Elson.

“Karen’s distinctive style, together with her undeniable warmth and charm, make her a perfect Jo Malone London Girl. A classic English rose, and long-time Jo Malone London afcionado, Karen feels like a natural addition to our family. Through her exquisite taste, infectious personality and true generosity of spirit, she embodies the sense of hospitality and celebration that is in our DNA,” says Global Brand President, Jean-Guillaume Trottier. 

In 2015, Harper’s Bazaar named Elson “Woman of the Year” for her work as an ambassador for Save The Children. Elson's other philanthropic ventures include Vintage Vanguard, which she co-founded with filmmaker Liz Goldwyn with the goal of using fashion as a tool for empowering women.

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      • hednic | 25th October 2016 04:33

        I think they made a good choice.