The research reveals as far as fragrance choice goes its a case of not who you are, but who you would like to be. Though different personality types do have some different persuasions:
In terms of names, Traditionalists and Thinkers do go for classics such as Chanel 5 and Beautiful. Artistics favour more esoteric names such as Rock n Rose and Tabu, whilst Beautiful and Chance are high on the Practical group list.
The full report can be found on the Scents of Time website. (click on the What's Going On link)