Floris launch new fragrance, Chypress, and unveils refurbished store at Jermyn Street

12th June, 2017

Floris have refurbished their flagship store at No.89 Jermyn Street. Founded in 1730 and boasting its original Spanish mahogany cabinets purchased from the Great Exhibition in 1851, this is the first renovation of the shop for over 100 years. The company have also launched Chypress, a new chore fragrance as part of their Floris Signature Collection.

Juan Famenias Floris founded the shop with his wife, and 9 generations later the 8th and 9th generation of the family are still at the helm of the company.

Working carefully to protect the grade II listed building, Floris see the renovation as an opportunity to showcase their range of fragrances in clean, stylish surroundings. The refurbishment is a sensitive restoration of the shop floor, bringing a tasteful pallet of fixtures and furnishings into the space in order to enhance the beauty of the original Spanish mahogany cabinets and glasswork. The result is a design inspired by the bespoke traditions of perfumery and the olfactory senses.

To celebrate the restoration, Floris will be undertaking two important projects. The family and team will be presenting its museum in a newly realised space within the shop, bringing forward and sharing items often only seen by those fortunate enough to visit the archives.

Secondly Floris will unveil their Ledger Series, an opportunity to re- release eight fragrances from the Floris archive which are found in the customer ledgers dating back centuries. The eight fragrances have been a labour of love for the Floris perfumery team for two years. The fragrances will not be launched into the main collection but will be available to be hand-poured at 89 Jermyn Street, by the Floris perfumery team on request. A newly commissioned cabinet has been produced to house the collection and allow visitors to learn about the history of each fragrance as well as sample them.

Chypress is the latest fragrance in the Floris Signature Collection. Notes include Bergamot, Lemon, Sweet orange, Neroli, Jasmine, Rose, Osmanthus, Ylang ylang, Patchouli, Amber, Musk and Vanilla.

The company say:

This is your signature. Unmistakeable and captivating, a refined floral chypre for a new age.

Chypress Eau de Toilette is a fragrance full of confidence and grace. It is alluring and sensual, crisp yet refined. You would wear it  to a dinner party; a statement fragrance with an underlying powerful femininity.

The scent is woven with sparkling bergamot zest, wrapped in creamy orange flower and warm enveloping musk

Chypress is available now as 100ml Eau de Toilette.

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