Paris Hilton launches Rosť Rush

13th June, 2017

Richard Herpin of Firmenich has created the latest feminine fragrance for Paris Hilton: Rosé Rush. The fragrance is a follow up to last year's Gold Rush and Gold Rush Man fragrances.

Rosé Rush contains notes of rose petals, neroli and lychee in the top; may rose, peony and papaya make up the heart of the fragrance; and the base contains amber, cedarwood and white musk.

Herpin says “I wanted to gather ingredients that would create an aura of femininity around anyone who wears the fragrance. To achieve this, I wove together a multitude of Florals and enhanced the Rose Petal notes with hints of juicy pink fruits like Lychee and Papaya to create a fragrance of pure joy and delicacy. In the background, I added comforting and sensual elements of Musk, Woods, and Amber, to create a feeling of elegant extravagance every time the scent is applied.”

Rosé Rush will be available from mid July as 30ml and 100ml Eau de Toilette from Perfumania and Perfumania.com.

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