Britney launches her first unisex fragrance: Prerogative

17th July, 2018

Prerogative is the latest fragrance by Britney Spears, and is the first of her fragrances to be sold as unisex.

Prerogative contains notes of pink pepper, goji berries and apricot nectar in the top; red calla lily, latex petals and espresso foam feature in the heart; and sandalwood, amber wood and saffron cream feature in the base notes.

The company say:

Britney Spears Prerogative is a fragrance that sets no boundaries. This simple, yet layered, rounded fragrance features an oriental woody amber scent that encourages you to release yourself from expectations, labels and judgements. Be whoever you want to be. It’s your prerogative.

Prerogative is available now.

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      • hednic | 17th July 2018 14:16

        Will give a pass to this one.

      • sjas1962 | 17th July 2018 14:32

        Pass. The note combination sounds revolting.

      • Suspended | 17th July 2018 14:42

        Named after a cover version of a Bobby Brown song. The marketing department really dug deep on this one.

      • gandhajala | 17th July 2018 14:58

        Head of Perfumes Division: "The kids these days are all about that cis-trans-pronoun-don't-assume-my-gender-Jordan-Peterson's-a-nazi business; we need a scent for them"

        Head of Marketing: "say no more".

      • maksidrom | 18th July 2018 14:46

        What do latex petals smell like???

      • | 18th July 2018 18:51

        Well, I'll bet they had to say a little more. I'm sure someone had to explain to Britney what "prerogative" means.

      • gandhajala | 18th July 2018 19:05

        Leave Britney Alone!


      • | 18th July 2018 19:18

        Extended song version is SO worth it.

      • Zealot Crusader | 18th July 2018 21:03

        If Bobby Brown had actually marketed it, there would be trace amounts of cocaine in the formula.

      • Suspended | 18th July 2018 21:05

        Crack is Whack (except when it's Whitney's)