Apart from Cool Water
have discontinued all of their men's fragrance launched before 2003's Echo
. As well as the aforementioned Cool Water and Echo, still in production are the Silver Shadow, Adventure and Hot Water fragrances.
Davidoff (1984), Zino (1986), Relax (1990) and Good Life (1998) are no longer in production. Some fragrance aficionado's consider these to be some of the finest fragrances in the Davidoff stable.
The original Davidoff fragrance was launched under license by Lancaster in 1984. Lancaster was acquired by Germany's Benckiser Group in 1990, and merged in with the newly acquired Coty (from Pfizer) in 1992. Today Coty is considered the world's largest fragrance company and creates fragrances for brands such as Davidoff, Calvin Klein, Jovan Jennifer Lopez and Marc Jacobs.