Floris announce new scent at Pitti: A Rose Forů

15th September, 2018

The latest fragrance from Floris was inspired by a journey in Morocco by Floris perfumery director, Edward Bodenham.

He says “When I smelt the roses growing in the fields of Morocco I was truly captivated by their fabulous beauty, as well as the wonderful warmth and depth of the scent that they produced. I spent hours wandering through the fields, smelling the many types of rose that were growing there. Compared with smelling many roses in the cooler climate of Britain I was struck by how the intense heat of Morocco and the scent of the country itself added such extra depth and warmth to the scent of each rose. The rose has such a powerful scent and in this environment, it was even more evident. Yet from a young age of being around scent, I’ve always been struck by how such powerful scent can emanate from such a delicate material. The process of drawing the scent from the rose is something of an art I’ve always admired.”

Notes include: darjeeling tea, incense, cassis, red rose, orris, oud, sandalwood, patchouli and vanilla.

The fragrance comes with a gold pen, allowing the purchaser to complete the individual naming of their scent, by adding the recipients name after ‘A Rose For…

The scent is part of the Private Collection and is available now.

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