Now the UK Fifi's is poised to acknowledge the incredible contribution that niche perfumers make to the industry with an award designed to recognise these independent artists.
The Fragrance Foundation UK has asked Basenotes.net to partner with them in the development of an award to honour independent perfumers. Everyone at Basenotes HQ is incredibly excited to be able to offer recognition to these important, boundary breaking artists.
The rise of niche perfumery and the rise of Basenotes have both been driven by an evermore demanding and sophisticated consumer and this award will also have consumer opinion at its heart. Basenotes is delighted that it will be readers of the site who will choose the shortlist and ultimately the winner of this momentous new award.
If you are a niche perfumer or company who had a 2009 release and you have a physical presence in the UK then please contact us as soon as possible for details of how to enter.
If you are a passionate consumer and you want to recognise those that have made the industry more interesting for you in 2009 then watch this space as voting details will be coming soon.