Viktor & Rolf Launch Spicebomb Night Vision

29th January, 2019

Available now is the latest Viktor & Rolf fragrance for men: Spicebomb Night Vision. The scent is a flanker of 2012’s Spicebomb.

Spicebomb Night Vision

The company say that “Turning Viktor & Rolf Spicebomb into a lights-out game of seduction, Viktor & Rolf create an Eau de Toilette that is as fresh as it is explosive, as sensual as it is masculine.”

Perfumers, Nathalie Lorson and Pierre Negrin of Firmenich have created the fragrance, which contains notes of green cardamom, green mandarin, Granny Smith, black chili accord, black pepper, clove, nutmeg. roasted almond, tonka bean absolute and woody notes.

Jacob Whitesides

The promotional campaign for the scent features singer-songwriter, Jacob Whitesides best known for starting his music career on The X-Factor at the age of fourteen. The campaign was shot by Inez & Vinoodh.

“With our new fragrance for men, we want to showcase the power of scent and continue to play with opposites, which is so innate to our DNA. Jacob’s raw appeal and energy as well as his sensual yet mysterious masculinity made him a natural match for us.” say brand founders, Viktor Horsting and Rolf Snoeren.

Filmed through the lens of a night vision camera, the musician becomes visible game in the dark. He is not filmed in secret. Interspersing footage of the watched with the watcher, his surveillance is desired. Filmed with multiple versions of endings, Inez & Vinoodh deliberately leave the viewer guessing who else is watching.

You can see the campaign below:

Spicebomb Night Vision is available now as an Eau de Toilette.

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