KKW Fragrance launch three new limited edition Hearts for Valentine's day: Wifey, Baddie and Baby Girl

30th January, 2019

Kim Kardashian West’s fragrance line, KKW Fragrance is introducing three new limited edition fragrances in her KKW Hearts range: Baby Girl, Wifey and Baddie – in time for Valentine’s Day.

Three previous KKW Hearts fragrances were launched this time last year and sold out in 4 days, making $10m according to reports. These three scents (BAE, Ride or Die and BFF) are also being relaunched for a limited time.

Baby Girl
KKW Hearts Baby Girl is a “sultry, yet flirtatious floral citrus fragrance that glimmers with a magnetic charm.” Notes include Bright citruses, fruits, blushing peony, jasmine, muguet, feather-light musks, vetiver and amber crystals.

KKW Hearts Baddie is a “dynamic, ultra-addictive and captivating floral fragrance that leaves an unforgettable impression”. Sun drenched palm leaves make up the top notes, while Wild Rose, Iris and Geranium make up the heart. Heady Woods, Soft Musks anf Golden Amber feature in the base.

KKW Hearts Wifey is described as a “delicious, floral gourmand fragrance that exudes a feminine, soft tenderness and a modern glow.” Wifey features top notes of Yuzu, Pomelo and Violet Leaves; heart notes of Magnolia, Dewy Freesia and Mimosa; and the dry-down contains Whipped Caramel and creamy Musks.

The fragrances are launching today at the KKW Beauty Pop-Up Shop at Los Angeles’ South Coast Plaza shopping center. The first 500 customers will receive a free gift with purchase. The scents will then be sold online at kkwfragrance.com from tomorrow (January 31st) at 12 noon PST.

Each of the KKW Hearts is available in 30ml size.

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