Eva Mendes provides Truth for Avon - new fragrance, Eve Truth

20th February, 2019

Avon is expanding its Eva Mendes fronted Eve fragrance collection, with a new addition: Eve Truth.

The Eve line up began in 2017, with dual-ended fragrance: Eve Duet, which won a Fragrance Foundation Award last year.

The fragrance has been created by perfumer Laurent Le Guernec and contains notes of Starfruit, Living Magnetite, Pomegranate, Peony, Gardenia, Freesia, Velvet Musk, Amber and Cedarwood.

Eva Mendes in the ad campaign for Eve Truth
“I’m honoured to be the face of Eve Truth, which reflects women’s many layers and provides a full fragrance experience to embody the modern woman,” says Eva Mendes. “Sharing my truth with other women and asking them to share their truth with me is how I stay connected with the amazing women in my life.”

Tatiana Piccolo, Vice President Global Fragrance at Avon explains that fragrance is a key category for modernising the brand and leveraging the strength of Avon’s innovation. “We have a tremendous opportunity to build market share further and improve brand perception as we develop compelling consumer propositions like Eve Truth, to build Avon’s position as a global fragrance powerhouse.”

Avon Truth is available from Avon in Q1 2019 in the majority of Avon’s 50 countries worldwide.

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