UK FiFi Awards tonight. Basenotes will tweet results

by Grant Osborne, 12th April, 2010

The UK Fragrance Foundation FiFi Fragrance Awards is tonight and Basenotes will be there to cover the event. As well as tweeting live, we'll bring you pictures and a full report tomorrow. This year is the first year for the Independent Niche Award, which was voted for by UK Basenotes readers.

The FiFi UK Fragrance Awards honour the 'best of the best' in the sensory world of fragrance. Awards include 'Best Packaging', 'Best Advertising', 'Best Fragrance in Limited Distribution', 'People's Choice' and 'Best New Prestige Men's and Women's Fragrance Launches'. Finalists in the Prestige Fragrance category are selected through the UK fragrance industry's official balloting procedures involving retailers, the media, manufacturers and their fragrance and packaging suppliers.

The categories are as follows:

  • Fragrance of the Decade, sponsored by The Perfume Shop

  • Best New Fragrance Print Advertisements, sponsored by Shortlist Media

  • Best New Fragrance Commercial

  • Best New Fragrance Packaging

  • House of Fraser 'People's Choice' Award

  • Men’s Health Readers’ Award

  • Best New Niche Fragrance, supported by

  • Best Fragrance Innovation

  • Best New Fragrance in Limited Distribution

  • Best New Prestige Male Fragrance

  • Best New Prestige Female Fragrance

Follow us on twitter (@basenotes) to find out the winners as they happen.

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    • Primrose | 12th April 2010 22:42

      Thank you for covering this for us, Grant!