Arden Inc signs up Kate Spade and John Varvatos

by Grant Osborne, 07th June, 2010

Elizabeth Arden has been busy adding to their fragrance license over the last few weeks with John Varvatos and Kate Spade joining Arden's stable of fragrance brands.

Arden is set to launch the first Kate Spade fragrance in the fall of 2010. "Kate Spade New York is the ideal brand partner for Elizabeth Arden," stated Art Spiro, Executive Vice President, Global Fragrance Marketing, Elizabeth Arden. "Kate Spade New York has grown from a small handbag company to a total lifestyle brand. We are proud to contribute to bringing the Kate Spade New York lifestyle to the next level."

"Elizabeth Arden has a proven track record as a successful partner," commented Craig Leavitt, Co-President and Chief Operating Officer, Kate Spade New York. "Through our partnership with Elizabeth Arden we'll be able to bring another dimension of the kate spade new york brand to life.

Kate Spade New York has previously dabbled in the fragrance market with Kate Spade Beauty, in partnership with Estee Lauder in 2002.

Arden has also signed up John Varvatos (currently with Shiseido) who will take over the sales and distribution in July 2010.

"John has established a premier men's designer fragrance business in the U.S. and is one of the most dynamic men's fashion designers. We are excited to take the fragrance business to another level and expand the franchise," said Ron Rolleston, Executive Vice President of Global Fragrance Marketing. Mr. Rolleston added, "This license provides us the opportunity to grow our market share of the men's fragrance market with an already existing and successful men's designer fragrance brand and leverage the growing awareness of the John Varvatos fashion line."

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