Bulgari launch new signature men's fragrance. Clive Owen to star in ad campaign

by Walker Minton, 24th June, 2010

Bulgari have announced its latest men's offering, Bulgari Man. Actor, Clive Owen has been confirmed as the face for the new scent. Bulgari Man joins the recent trend for minimal naming with clear gender branding. It is a well worked modern masculine which fits the clear, glassy house style of intensity without heaviness. It features a vegetal amber accord that was created especially for Bulgari by perfumer, Alberto Morillas.

Promotional literature describes it as a “White Woody Oriental” that “interprets a new ideal of masculinity”. The notes include bergamot, violet Leaves, lotus blossom, vetiver, cypriol, white woods, sandalwood, cashmere wood, vegetal amber, benzoin, white honey and musk.

The range includes Eau de Toilette in 100ml, 60ml and 30ml. Shower Gel 200ml, After Shave Emulsion 100ml, After Shave Lotion 100 ml and Deodorant 75 g

Bulgari Man is available from August in selected stores (eg, House of Fraser in the UK) before going on to wider distribution in September 2010.

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Comments

    • Redneck Perfumisto | 24th June 2010 04:42

      Nice bottle, and nice-sounding scent. And Morillas! Mmmmmmm! This could be some good stuff.

    • rickbr | 24th June 2010 12:52

      I hope it`s good. But the notes sound generic, and the bottle seems like a better version of armani diamonds. Considering that i like bvlgari frags, i`ll try it anyway.

    • Scentational | 24th June 2010 16:33

      OMG ! Bvlgari + Morillas = sounds VERY interesting, can't wait to smell this one ! The bottle is quite cool but I'm a bit disappointed by the name way too much common (Ck MAN, Paul Smith MAN, Dior HOMME, Guerlain HOMME etc...)

    • Scentologist | 24th June 2010 18:05

      The presentation is a class act. I can't wait to smell it. I'm excited!

    • Slane | 24th June 2010 21:07

      Sadly I have yet to find a Bvlgari Fragrance I like, maybe this will be the one but I won't get my hopes up.

    • PawelL | 24th June 2010 22:46

      Bulgari and Owen could be a brilliant concoction. ;-))

    • adonis | 25th June 2010 08:35

      Creative name.

    • Redneck Perfumisto | 26th June 2010 02:56

      Yes - MΛN is pretty neat. I didn't even realize at first that it's lambda (or whatever) and not their usual V.

    • lilkcceleb | 13th July 2010 12:48

      Love the bottle. Can't wait to sniff this one!