Promotional literature describes it as a “White Woody Oriental” that “interprets a new ideal of masculinity”. The notes include bergamot, violet Leaves, lotus blossom, vetiver, cypriol, white woods, sandalwood, cashmere wood, vegetal amber, benzoin, white honey and musk.
The range includes Eau de Toilette in 100ml, 60ml and 30ml. Shower Gel 200ml, After Shave Emulsion 100ml, After Shave Lotion 100 ml and Deodorant 75 g
Bulgari Man is available from August in selected stores (eg, House of Fraser in the UK) before going on to wider distribution in September 2010.