Get the Penhaligon's Knowledge in a scented Taxi

by Grant Osborne, 04th August, 2010

Bond No.9 are no longer the only fragranced London Taxi on the scent route: Penhaligon's have just unleashed five cabs on the streets of London. Hail a Penhaligon’s ‘Scented Carriage’ and embark on a stimulating olfactory journey, during which your trained driver will be able to answer any questions you have about Penhaligon’s and their fragrances. Each cab is scented with one of five fragrances; Artemisia, Blenheim Bouquet, Endymion, Malabah and Orange Blossom.

Inside, the air will be heavy with scent, and passengers will be entertained by a new ‘Merchants of Attraction’ campaign developed by DHM London to promote Penhaligon’s as a contemporary perfumer with a long established heritage. Mock-Victorian visuals and tongue-in-cheek copy promote the fragrances to modern dandies and ladies alike (see here for visuals).

At the end of their scented journey passengers can also pick up a receipt offering 10% off purchases in Penhaligon’s boutiques and via

Penhaligon's are due to launch a new men's fragrance by perfumer Bertrand Duchaufour in October 2010.

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    • scentsitivity | 4th August 2010 12:04

      This is really neat.

      It is interesting to see the integration of Penhaligon's Victorian heritage with a seductive sexuality. I want to see the Artemisia poster too!

      (But has a woman ever been seduced by Blenheim's Bouquet?)

    • LiveJazz | 4th August 2010 17:20

      So is Orange Blossom discontinued or not? The BN Directory says it is, but I can't imagine Penhaligon's would scent a cab with it if that were the case.

      Also, totally agree on Blenheim. Seductive? Ha!

    • Grant (article author) | 4th August 2010 17:27

      Orange Blossom was relaunched as part of the Anthology Series earlier this year. Looks like I forgot to update the directory!

    • Grant (article author) | 4th August 2010 19:27

      I've dug out the rest of the mock victorian posters and put them in a separate post.