Mugler's Womanity fragrance available now

by Grant Osborne, 20th August, 2010

Available now is Womanity, the latest fragrance by Thierry Mugler. The name is a portmanteau of woman and community, and Mugler says that "Womanity is the invisible link that binds all women together. Earlier this year a website, womanity.com, was launched to take the idea further: Somewhere women can share experiences and exchange knowledge.

The fragrance, according to Mugler is "a musical fragrance tuned to the emotions of the woman who wears it. The scent is a sweet/savoury combination of fig and caviar and uses a new technique developed by Mane, which allows perfumers to create the aromatic molecular structure of any given scent. In this case it has been used to extract the scent of the fig fruit.

Womanity is available now as Shower Gel, Body Milk, Body Cream, Spray Deodorant as well as 10ml, 50ml and 80ml Eau de Parfum

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Comments

    • CoL | 20th August 2010 12:43

      Had a brief sniff of the fragrance from a promo card and I must say I like it and it's different! But the name, Womanity? :undecided:

    • chaplain | 20th August 2010 14:28

      Hope the juice is good enough to carry that silly name. Mugler's explanation makes it even more hokey, if you ask me :grin: Who advised on this one?

    • Tiffymb | 20th August 2010 21:57

      I agree! The name Womanity.. it's just too cheesy. Love the scent though!

    • C Rose | 20th August 2010 21:58

      Will there be a Womanity pour Homme? :smiley:

    • shoegal68 | 20th August 2010 23:31

      Yes, and they'll call it manity ;)

    • knit at nite | 21st August 2010 02:04

      The ad shown here is just as silly as most perfume ads but someone must have just attended Cirque de Soleil Zumanity before coming up with this stinker of a name. Cheesy, indeed.

    • Kiliwia | 21st August 2010 22:22

      I ordered a sample of this and still haven't gotten it. So, I can't comment on how it smells, but I really like that it's offered in so many different sizes. It comes in 10, 30, 50 and 80 ml refillable bottles, later, there will be a 100 ml. also. Can't wait to try this.

    • Un profumo affettuoso | 23rd August 2010 18:17

      I like the name! It's probably as "cloying" as the fragrance itself - i.e. unforgettable.

      Clever marketing strategy! Looks like a hideous bottle, though. What kind of an ugly mask is there on top of the vessel?

    • Kiliwia | 27th August 2010 01:19

      Received my sample today and I like it. At first I wasn't too sure, it did seem a little mixed up, but now it's been an hour and it just keeps getting better. Not a powerhouse like Angel or Alien, no need to worry if you are overhelming others. I would definitely buy a small bottle of this.

    • odioustoilet | 31st August 2010 09:43

      They are having or had a contest to encourage participation in their advertising campaign.

      It asks that people send in their own ideas as to how Womanity can be marketed.

      I suggested using and showing photos or illustrations of not-for-profit or international charity groups, specifically its women members, helping others around the world, specifically women.

      I doubt they would use it though, too real world and it involves real women of various ages with or:sad:dinary shapes and sizes and not teen or early twenty-something emaciated girls.