Hosted by fragrance enthusiast Odette Toilette, Scratch+Sniff events have been set up as the fragrance equivalent of wine-tasting to introduce more creative ways of responding to our sense of smell:
"Smell is incredibly powerful, especially as a way of vividly recalling memories, but it's quite a hard thing to talk about and is rather clouded in mystery. We're aiming to make fragrance appreciation enjoyable, accessible, and provocative. Rather than traditional formats of perfume appreciation which are based on being able to identify 'notes', we're using more inventive formats to get people enjoying smell by crossing it over with all sorts of things: social and historic themes, cultural ideas, and other artforms", says Odette. Forthcoming events include:
October: Scent in the Movies
November: Scent and Creativity
January: Around the World Through Smell
February: Male Identity and Scent
Scratch+Sniff are partnering with London's original independent perfume shop, Les Senteurs, who as well as providing plenty of perfumes to enjoy, loan their resident perfume archivist, James Craven, as speaker and guide. With his, and other guest speakers' expertise on hand to help, it doesn't take long for people to start opening up and really going for it: "When we ran our pilot event, we were taken aback by the wildly creative ways people were responding to fragrances, and knew we were onto something. One of our favourite comments, to a concoction that shall not be named was: 'This is a sweet shop in Disneyland. The appeal vanishes in seconds, leaving you guilty that you are even there and sad that the lie does not exist anywhere.'"
Scratch+Sniff are delighted to be partnering with Basenotes to enable conversations and gossip begun at the events to continue online afterwards, and to welcome in those who can't make it to the London events. Basenotes have set up a specific message board to host the chat at the Scratch+Sniff forums,
The events take place on the fourth Tuesday of the Month between 7.30pm-10pm at The Book Club, 100 Leonard Street, Shoreditch, London.
Tickets are £12 per person with advance online bookings at www.scratchandsniffevents.com