Amouage launch Opus IV today, with 50% of profits to help fight HIV / AIDS

by Grant Osborne, 01st December, 2010

As previously reported, today Amouage is launching globally Opus IV, with the aim of uniting the world against AIDS. Opus IV was especially crafted to instill knowledge and empowerment in efforts to promote HIV / AIDS awareness by Creative Director Christopher Chong, who worked with perfumer, Jacques Flori.

“Our fragrances have always centered on delivering a distinct and compelling message, not just the creation of artistic and beautiful scents,” expressed Chong. “With the startling number of new HIV infection cases reported globally each year, education remains a powerful and paramount instrument to prevent the spread of HIV and grant universal access to HIV prevention, treatment, care and support services. Opus IV is our contribution to raising awareness on this growing epidemic across all corners of the globe, which today is one of the world’s most pressing public health matters.”

Chong added that Amouage is exceptionally proud to donate fifty percent of the worldwide profits from Opus IV to the National HIV/AIDS Prevention and Control Program (NAP) in Oman, an initiative supported by the Ministry of Health, World Health Organisation, United Nations Children’s Fund and United Nations Population Fund.

Opus IV opens with notes of Lemon, Mandarin, Grapefruit and Coriander Oil. The heart contains Elemi Oil, Cardamon, Cumin, Rose Berries, Rose and Violet Leaves. The dry down includes Labdanum, Frankincense and Musk.

Available from today at Amouage stockists worldwide.

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    • Francop | 1st December 2010 13:08

      Very inspiring scent...

      I can`t wait to try out...shall have a good look in Selfridges Manchester very soon...:rolleyesold:

    • 6of1 | 1st December 2010 22:32

      The notes sound amazing -- Amouage never fails to disappoint me. I am eager to get my hands on a decant.

    • GelbeDomino | 8th December 2010 16:14

      I am really eager to try it. Amouage has never disappointed me so far. I just love the way the different notes play along in their scents.

      In this case not only they are raising awareness but also donating a significant part of the proceedings (unlike companies who usually , say, 2% of the sales).

      I also presume that it will be an easy to wear scent.

    • Persolaise | 14th December 2010 11:44

      I'm wearing this today and I have to say I'm impressed. A full review should appear on my blog before too long.

    • GelbeDomino | 17th December 2010 16:18

      I tried it yesterday at last. I find it very special and exquisitely crafted.

    • Sniffa | 20th April 2011 09:04

      I'm not usually a fan of Amouge, but there's something special about Opus IV.