Inter Parfums add Boucheron to portfolio

by Grant Osborne, 04th January, 2011

Inter Parfums announced last month that it has signed a 15-year exclusive worldwide license agreement with Boucheron to create, produce and distribute perfumes and ancillary products under the Boucheron brand. The agreement commences on January 1, 2011 and replaces a previous license with L'Oreal that was terminated by mutual consent. A new fragrance is planned for 2012.

Commenting on the agreement, Jean-Christophe Bédos, President and CEO of Boucheron, declared: “This is an exciting opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on the Boucheron's unique position in the jewelry world. Boucheron has been a prestige brand for over 150 years with a reputation for trendsetting in luxury jewelry. I'm certain that this adventure will continue with Inter Parfums.”

Philippe Benacin, CEO of Inter Parfums SA, said: “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands. I believe that together we will be successful in creating new inspiring products. Boucheron is an incredible brand that will contribute to our continuing strategy for developing the ultra-luxury sector.”

  • Share this

Advertisement — comments are below


    • Persolaise | 4th January 2011 19:57

      Interesting news. Hopefully the new people won't mess with Jaipur Homme.

    • rickbr | 5th January 2011 15:51

      I have an impression that, when they talk about ultra-luxury sector, we will see soon a collection of Boucheron exlcusive fragrances...

    • Francop | 5th January 2011 17:00

      Great news...!

      French jewellery and niche perfumery...!

      I look forward to some unique creations...!!!:smiley:

    • scentimus | 16th January 2011 23:53

      Let's hope a new men's line will be launched in the near future -