Clarins launch debut Swarovski fragrance, Aura

by Grant Osborne, 17th January, 2011

Clarins have announced the launch of Aura - the debut fragrance from Swarovski, the result of a deal which was announced in 2008. Swarovski and Clarins had previously worked together to create limited edition bottle's for Thierry Mugler's Angel fragrance.

Aura contains notes of Amber, Benzoin, White musk, Lychee, Pure white tuberose, Pink pepper and was created by Firmenich perfumers, Jean-Pierre Bethouart and Olivier Cresp.

Markus Langes-Swarovski, Member of the Swarovski Crystal Board of Directors says: “My great-great-grandfather invented a process that revolutionized crystal. Swarovski has evolved greatly over time, adding a wide array of new creations. The idea of a fragrance dates back to 2003, when we began thinking about adding even more femininity and emotion to the brand’s overall identity. The fragrance began to take form in 2007 and Clarins Fragrance Group has been the ideal partner, thanks to its know-how, creativity, long-term vision, and drive for quality.

We share many values with Clarins Fragrance Group: generosity of spirit, a true focus on creativity, great diligence, rigor and the ability and desire to truly listen.

We wanted to push beyond fashion and glamour – Aura by Swarovski is a truly timeless concept. The idea of creating a fragrance and make-up jewels at the same time is totally innovative and very much in keeping with the brand.”

Joël Palix, President of Clarins Fragrance Group says: “Its history, its renown, its unique know-how, and the ties it has forged with the world of fashion and design, all make Swarovski a truly extraordinary brand. To me, Swarovski is the new luxury. The fragrance calls on memory, sensibility, emotion… after jewelry, this really is a whole new dimension added to the Swarovski universe.

The relationship between our two companies has been truly collaborative: we listened to one another and shared the same sense of scrupulous rigor. The fragrance required about 2,000 tries before we found the right formula and Swarovski remained fully involved in the process, from start to finish.

Swarovski and Clarins have both followed singular paths. For both of us, success requires patience. A beautiful product finds its audience over time, and that’s exactly the vision we share with Swarovski."

According to Clarins, the name, Aura, was chosen as it is a "richly evocative name", and to "express the olfactory glow of the fragrance and the visual glow created by the make-up jewels and the light they give off." (This is not the first time Clarins have used the name, it was also used for one of the fragrances in the Thierry Mugler coffret for the film Perfume: The Story of a Murderer)

The bottle for the fragrance was designed by Gwenaël Nicolas (Curiosity Agency, Japan) is environmentally responsible, the entire line is refillable; cases are made from recycled, recyclable cardboard with no inserts, and bottles may be broken down into their individual components.

A line of body care products developed by Clarins Laboratories is also available.

The line in full: Eau de Parfum

15 ML Refillable spray EDP

30 ML Refillable spray EDP

50 ML Refillable spray EDP

75 ML Refillable spray EDP

50 ML Refill bottle EDP

Make-up Jewels

Crystal Gloss: Transparent Shimmer and Glistening Pink

Crystal Touch: Silver Shimmer

“Crystallize Your Body” Bath Line

Perfumed Body Cream 150 ML

Perfumed Body Lotion 200 ML

Perfumed Shower Gel 200 ML

Perfumed Deodorant Spray 100 ML*

*not launched in the USA.

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    • Francop | 17th January 2011 16:57

      Very impressive...!!!

      I wonder if they will launch a gents one soon...!!!:rolleyesold:

    • GelbeDomino | 17th January 2011 21:48

      I have quite high hopes for this. While I am not a fan of Swarovski products, I think most of the Clarins Group fragrances are a lot better than average (in quality and originality) and so is their packaging.

      Sort of off-topic: I like the first ad poster, but I don't like at all the second one.

    • Gblue | 17th January 2011 23:16

      I'm intrigued too!

    • Mimi Gardenia | 18th January 2011 05:04

      Looks lovely. I wonder if this is a limited edition thing.

    • Primrose | 22nd January 2011 05:12

      I know Waterford launched Lisnore, and I saw it at TJ Maxx with a crystal bottle. I don't know how it fared.

      Thank you for the news.

      Clarins Everlast 1910 is a nice scent, but I also saw this on discount.

    • Sybarite | 23rd January 2011 10:02

      Sorry, but for a company that specialises in crystal glass, that bottle should be at very least outstanding and at most utterly "to die for" gorgeous. As it is, I'm afraid it leaves much to be desired. In fact, I think it's utterly atrocious for a Swarovski bottle. ... (And the pink "jus", I mean puh-lease ! (*rolls eyes*)) ... Even the packaging looks totally "bargain basement" and "cheap" looking. There's not a single thing about the entire package that screams : "Buy me !" (Or at least, certainly not for me !). ... I mean a Swarovski perfume bottle should look so good that one would even be prepared to purchase one even if only for the bottle alone (if one disliked the perfume !). ... Even the fragrance notes sound unoriginal and very "been there, done that" mediocre.

      All in all, I was quite excited to hear about the launch. And of course will reserve final judgement for when I finally see it and smell it in person. But from what I can see so far I'm unfortunately sorely disappointed ! ~ I really expected so much more from Swarovski !