Kenneth Cole uses Egypt unrest to promote Spring collection.

by Grant Osborne, 04th February, 2011

Fashion designer Kenneth Cole caused outrage last night, when a tweet posted on the company's twitter page used the situation in Egypt to promote his latest fashion collection. The tweet, which has now been deleted read:Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bitl.y/KCairo - KC

Kenneth Cole later deleted the tweet, and apologised on Twitter [1,2] and Facebook:

I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.

Cole's Twitter page says that "Thoughts that end in -KC are from me personally; others are behind the seams insights from my inspiring associates.", so the original Cairo message would appear to be from Cole himself.

Further reading on Aol, where the describe it as possibly "one of the more tacky marketing ploys in recent history": Kenneth Cole's Egypt Tweet Offends Just About Everyone on Twitter

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    • Geldachron | 4th February 2011 15:59

      Now this is what I call hard core marketing! F*cking awsome:laugh:

    • Fuster Cluck | 4th February 2011 16:25

      Oooo...uh...yea, he's gonna feel the backlash from that for a long time.

    • JON RODGERS | 4th February 2011 17:31

      Insensitive and beneath contempt........and his products are still crap.

    • Catnip | 5th February 2011 10:16

      Its called calculated marketing, just to stir up some publicity, your apology, Kenny old man, is as cheap & tasteless as your product, merely an imitation of Gap.

    • kumquat | 5th February 2011 20:12

      I saw him on The View & I thought his stuff was just dreadful, so now I am certain I don't want that junk.

    • Nukapai | 6th February 2011 10:02

      Yes, it's all about you Kenneth.

    • Francop | 6th February 2011 10:07

      Oh Dear...the demons are out...:evil::evil::evil:

    • Marc Anthony | 6th February 2011 10:37

      A brand that's desperate, as show through the tacticks they need to adopt to get recognition; sad.

    • shadidahs | 6th February 2011 20:59

      tasteless. like most Ken Cole crap.

    • DutchSchwag | 7th February 2011 00:05

      Nothing to take seriously here, but humour in our day and age is only ok for the masses if it's excessively vulgar or involves little brain power, see Chelsea Handler, Lisa Lampanelli, etc.

    • fumes4ever | 7th February 2011 03:42

      frankly this is why I've always LOATHED kenneth cole ever since he published a list of "out" celebrities not invited to the opening of his new store on sunset blvd, years and years ago. tacky...

    • SculptureOfSoul | 7th February 2011 03:45

      Anyone see that Groupon commercial during the Super Bowl that was making light of the Tibetan's plight? Far more offensive than Cole's nonsense, and that was offensive enough as is. What makes it all the worse is they spent $3 million to air that crap. :angry: